China, Denmark, and large US firms have decided to locate their businesses in a small town in rural Missouri. How did little Moberly attract the attention of foreign investors? How did they land in the business pages of Fortune, Business week and other trade magazines? A lot of hard work, and making the strategic decision [...]

As a marketing firm, we love to support great marketing concepts when they come along. The 3/50 Project is one of those ideas. We have been supporting and we will continue to support our local retailers and business partners. As a part of our contribution to this project, we would be happy to donate our [...]

The internet is like a broadcast frequency that everyone in the world has access to in order to put up their own programming. You have your stage to talk to the world. The mic is on. The cameras are rolling. The readers are there. But how do you operate this powerful tool that seems to [...]

80% of communication is non-verbal. It is your facial expressions, your gestures, your voice inflections, and your hesitations. People are wired to connect with people, not the box you are looking at now, not the little characters on a page. Video blogging’s power is in the human connection.

It is also a power house in gaining views on the web. They have a great effect on your SEO. Often a video will get more views than the page it is embedded on. With the advent of Google TV, Apple TV and others the lines between broadcast media and web media are blurring rapidly. Broadcasting has changed forever, and the internet gives all of us access to the world’s screens.

Moberly Regional already had a web site, but needed to update their site content to reflect the quality of care they offer and to give it a more personal feel. We presented the material in the voice of the doctors and staff to achieve this. Working with the existing design, we updated graphics and typography to make the site more active and inviting.

Fusion is a technology firm that is really going somewhere. They needed an identity upgrade and a web design to match the direction of their firm.